SEO- 9 Ridiculously Easy Steps to the highest 10
Search Engine Optimization companies are making a fortune by doing the menial work that's overlooked by many designers. It is ridiculously easy to try to most of the work done by most SEO companies, all you've got to try to do is create good habits.
There are 9 details you ought to focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of those 8 steps is to load your pages with as many "keywords" as possible.
Keywords
Keywords are the foremost important aspect of excellent SEO, this is often where you tell the Search Engines what your site is about. Search Engines use an algorithm to work out the "Keyword Density" of your site, this formula is:
Total Words ÷ Keywords= Keyword Density
Use this formula on your competitor's internet site and see how they score, then aim to beat that score.
Choose keywords that best relate to the knowledge, products or services that you simply are offering. For instance, if I'm designing a site about "Web Design", I would like my site to incorporate the words "Web Design" as repeatedly as possible.
However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your site's target market. For example, if I'm creating a site about "Web Design" in New Orleans, I might include "New Orleans web design" in my keywords. Another way around this is often to not separate my keywords with commas, just use spaces, and therefore the Search Engines will make the phrases for you. The most important thing to recollect is that the content of every page is different, so only use keywords concerning that page.
URL Text
When you name a replacement page you've got the choice to call it anything you'll possibly consider, why not se a keyword? After all, the URL address is the first thing a search engine comes across when indexing your pages. You have to recollect content that doesn't come easy to everyone, so you gotta stick in your keywords when the method gives you a simple one.
Description Meta tags
These tags are dwindling in importance since Search Engines are now watching content, but every bit counts.
Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at metadata will reward your efforts.
Title Tags
Title tags are the tags that tell the program the title, or formal description of the document or page. This is the word or phrase that's seen at the highest of the browser window. The most important rule about title tags is, don't put anything within the title tags but keywords. Once again this is often a simple time to slide in your keywords, so don't miss out.
Image Names
As I said before, content doesn't come easy to everyone, so stick in your keywords whenever possible, this is applicable to image names. If you're saving an image of a man performing on a computer for your web design internet site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The program will check out the code for the location and see the image pertains to the content of the location and this may be another relevant element on that particular page. You have to take the easy ones when you are given a chance.
ALT tags
Alt Tags are keywords that you simply can attach to pictures, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here may be a chance to slide in additional keywords without writing great content, use it.
Heading tags
Heading tags are related to the bold font that leads into a neighborhood of text. Like this:
Web Design
Web Design Inc. offers custom web site designs...
Your heading tags should only be keywords and will be presented within the order that your Meta tags follow.
H1= first meta tag, H2= second meta tag...
Try to utilize all 6 heading tags on each page to make sure maximum page optimization.
Content
As every expert will tell you, "Content is King." Each website should have a minimum of 350 words thereon, and therefore the more the higher, but confine mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-Jabba and only 5 keywords in it. Some people get hung-up on how browsers display text and use images with text in them, because they need a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page during a Search Engines eyes.
Link baiting is the new trend among high ranking sites. Link baiting means writing quality content, or articles that other internet sites can display on their pages as long as they provide credit and a link to your site.
You don't need to be a vi or emac expert to write down a good web page, just be thoughtful of how you word things and incorporate your keywords.
Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:
• Use hyperlinks, therefore, the program will have a text link to follow to the subsequent page
• Don't use one-word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will add more importance to the link and throw in a couple of free keywords for you.
Keep these 9 aspects in mind when designing a site, and you're bound to have a leg abreast of the competition.
0 Comments